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Active as an art director since years in advertising, came to
Direct Marketing in the eighties and specialised in this field since.
Services go from concept through creation, layout, final art to print-ready
documents and eventually follow-up in production.
Thanks to professional equipment packshot and small studioshootings
can be handled. Retouching and special effects are also part of this service.
Career
Started at J.Walter Thompson Amsterdam as junior art director.
Moved after 3 years to J.W.T. Brussels as AD to stay for 3 years.
BBDO/FHV for 4 years. Impact-FCB for 2 years. M.C.W. For 1 year.
VVL/BBDO for 2 years, then BBDO-Direct for 4 years.
Freelance direct marketing art director since 1988
Combined experience of general advertising & direct response marketing.
Speaking dutch, french, english and basic knowledge of german.
Experienced with Quark, InDesign, Illustrator, Photoshop, GoLive,
without being a “specialist”. Experienced in organising fotoshoots
(casting & directing) thanks to numerous opportunities to work
with top-notch photographers.
Clients & Awards
Vlaamse Uitgeversmaatschappij (VUM) (9 years) - CarGlas - Test-Aankoop/Test-Achats
CERA Bank - Touring Verzekeringen (3 years) - Organon - De Financieel Economische Tijd
AXA - Cofidis - Belgacom - Renault - Skoda - La Libre Belgique - P&G - Visa
American Express - Winterthur - HUMO (since 2002 till today) - Lannoo
Touring-Lannoo (since 2001 till today) - Nuon - World Custom Orginasation
Coïmbra Group (EU) - Erasmus (EU) - Telenet - Solo - Vivant.
“Gouden Veer” 2002, 1 st honorable mention
(Touring-Lannoo, shared with copywriter Frank Anthoni).
3x Best of DM awards (CERA, VUM, Organon).
"John Caples International Award" (Rank Xerox).
"Cicero" award (daily press).
“Mention” in Cannes (cinema spot for Predictor - Organon).
"Kaspar" award (KLM international DM award).
“Gouden Veer” 1996 (Vlaamse Uitgevers Maatschappij,
shared with copywriter Mark Van Bogaert).
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